Shoppers are more cautious when it comes time to pay online. Widely publicized examples of fraud, it is important that your e - commerce website as safe and feel secure as possible. Otherwise you could lose sales.
1. Logo and safety information - make sure these are displayed prominently on your website and page security and terms and conditions that make for easy access.
2. Choose your payment service provider carefully - check that your payment processor has a good reputation and has been verified by Visa and MasterCard SecureCode. You and your provider logo, as well as relevant card schemes should demonstrate they are part of the logo. The key features customers have when deciding whether or not to buy from the online store are for the look.
3. Accreditation ISIS - Internet Shopping is Safe (ISIS) logo is another major way in which you can win the trust of customers is being able to display. You can apply through the IMRG.
4. Your company uses a PO box address as shoppers look for the good - to show a valid address. They time and again that the UK e-commerce websites must display a valid address and telephone number are asked to examine the purchase, so make sure you follow those guidelines.
5. Payment pages - make them as simple as possible. To ask shoppers to go through several steps and consistent from page to page redirecting them do not like buying them left and could end up with. With this help you can ask for your payment gateway provider.
6. Refunds and returns policy - it is important that these are easily accessible to visitors. It's yet to show you another way that your business is reliable and transparent.
7. Testimonials - Make the most of any positive comments and feedback. These shoppers can be assured, especially if you are still establishing their brand.
All of the above are easy to implement and help visitors to your online store will feel more confident about making purchases.
With so many online stores to choose from, customers are more likely to buy from you if they have any doubt and will be instead of your competitors. This payment pages down to make your website appear on the Internet and as safe as possible.
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